New Delhi: Lenskart has strengthened the Lenskart House of Brands portfolio with the launch of Barcelona-born eyewear brand Meller in India and a new creative collaboration with global pop-culture player Popmart.
Lenskart confirmed that the Popmart x Lenskart eyewear collection will launch in Singapore – both online and in select physical stores – from the first week of December.
The collection brings collectible, character-inspired eyewear designed for consumers who favour expressive and playful fashion accessories.
Lenskart House of Brands: New Partnerships Boost Premium Portfolio
This collaboration joins Lenskart’s growing roster of cultural partnerships, which includes Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman. These alliances help the brand deepen its connection with emerging youth subcultures through design-led storytelling.
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Meller, a prominent D2C youth eyewear brand founded in Barcelona, has rapidly gained influence across Europe and the U.S. Known for its bold silhouettes, street-culture palettes, and fashion-forward aesthetic, Meller has built a strong global community of young consumers.
As part of the Lenskart House of Brands expansion, Meller will now be available across Lenskart’s stores and digital channels in India. The brand rollout begins with nearly 500 curated stores chosen using GeoIQ intelligence to align with high fashion-affinity customer clusters.
Barcelona’s Meller Joins the Lenskart House of Brands in India
Through Meller, John Jacobs, Owndays, and cultural collaborations like Popmart, Lenskart is consolidating a premium, design-focused portfolio shaped around the tastes of new-generation consumers. Each brand offers a distinct identity, allowing Lenskart to serve customers seeking individuality, premium quality, and style.
Lens technology leaders such as Tokai and Rodenstock have also partnered with the company, strengthening the technological capabilities of the Lenskart House of Brands.
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“Our customers inspire every decision we make. They want global design, individuality, and brands that feel authentic,” said Peyush Bansal, Co-founder & CEO of Lenskart.
“Meller’s bold aesthetic and strong community make it a powerful addition to our House of Brands. Through partnerships like Popmart, we aim to bring moments of play, imagination, and collectability to eyewear.”
He added that integrating brands like John Jacobs, Owndays, and now Meller under the Lenskart House of Brands model will give customers greater choice and elevate their overall experience.
Backed by Lenskart’s distribution network, design ecosystem, supply-chain strength, and advanced technology infrastructure, partner brands gain access to larger audiences across multiple markets.
